Amkor Technology, Inc. pioneered the Outsourced Semiconductor Assembly and Test (OSAT) model more than a half-century ago. Today, Amkor is one of the world’s largest providers of semiconductor packaging, design, and test services—enabling a critical and invaluable bridge between semiconductor fabs and global electronics manufacturers.
Amkor manages production facilities, R&D centers, and sales and support offices in Asia, EMEA, and the US. Despite a global workforce numbering more than 25,000 employees and a pivotal role supporting some of the largest semiconductor brands in the world, Amkor struggled with a dated and underwhelming public persona. Amkor partnered with Binary Pulse to rethink their brand, establishing a verbal and visual identity worthy of their leadership position within the industry.
Binary Pulse introduced a fresh and dynamic new brand to Amkor that elevated its face to market. Anchored by a complete global web overhaul, the rebrand has organically grown and evolved across a range of initiatives, from orchestrating global sales events to inaugurating factories in South Korea and Vietnam. We’ve helped integrate the use of video across business units, generated multi-channel ad campaigns, and penned press releases that broadcast Amkor’s technology announcements and corporate milestones.
Amkor Vietnam (ATV) Grand Opening
In October of 2023, Amkor celebrated the grand opening of its first factory in Vietnam—and its biggest worldwide. To generate excitement around the new ATV plant, Binary Pulse created a series of social videos teasing the date of the grand opening. Our Binary Pulse Studios team traveled to Korea and Vietnam earlier in the year, capturing interviews with the ATV team and footage of the evolving site. Supplemented with original 3D animation, the effort culminated in a kickoff video that painted a picture of ATV’s future among Amkor’s storied history. Binary Pulse complemented Amkor’s promotional efforts with press release writing broadcasting the landmark event. Additional promotional videos are in development for 2024.