Enevate Corporation develops and licenses advanced silicon-dominant Li-ion battery technology for electric vehicles (EVs), with a vision to charge EVs as fast as refueling gas cars. The ultimate mission is to accelerate the mass adoption of electric vehicles.
As Enevate transitioned from its genesis in academic incubation to the commercialization phase, they needed to give voice to their vision for the market and the viability of its technology. In addition to future commercialization partners, they wanted to message their distinctions for the investment community as well as prospective employees.
Binary Pulse partnered with Enevate to help crystallize its public-facing messaging. We wrote, designed, and developed their new website, spotlighting the goal of the five-minute charge—a rallying cry and theorized tipping point for widespread adoption of EVs. We scripted and produced brand anthem and comparative technology video content to complement the site.