SiTime Corporation is the leading global supplier of MEMS oscillators, which play a key role in powering the many devices that enhance our daily lives. SiTime’s silicon-based timing devices boast far greater precision and processing power over their quartz-based alternatives—an advancement that bolsters the progression of technological innovation.
MEMS oscillators, despite their critical role in so many solutions, don’t enjoy the spotlight that other semiconductor components do. SiTime wants to build awareness by broadcasting the performance advantages of silicon-based timing—both among customers and the younger generation of engineers.
SiTime recruited Binary Pulse to create an informational video series to share on their various social media platforms. Binary Pulse scripted and produced a series of eight snackable videos that, through easily digestible language and light-hearted storytelling, helped clarify and demystify the role of silicon timing in the broader electronics ecosystem.