4K is no longer merely a speculative topic among technophiles residing on the cutting edge. Nor is it the exclusive domain of Hollywood film makers fixated on bigger and better. 4K is about to make its way into living rooms and office cubicles everywhere. As content marketers, the time is now to prepare for 4K's final push from blue-sky technology to mainstream reality.
In this video blog, Douglas Miller, Director of Photography and Editorial for Binary Pulse Studios, talks about the benefits of 4K and how beginning to shoot in 4K has advantages now and in the near, inevitable future.