Persona Marketing with Personality

Augury is a pioneer in Machine Health and Process Health solutions that help customers eliminate production downtime, improve process efficiency, maximize yield, and reduce waste and emissions.

Augury wanted to educate and engage prospective customers within key persona-centric roles, targeting CIOs, CDOs, and C-suite supply chain executives. They desired to create engaging content—co-branded with Frost & Sullivan—that stood apart creatively and afforded them engagement analytics.

Augury partnered with analyst Frost & Sullivan to generate insights relevant to each audience persona. Binary Pulse leveraged this research to write and produce three hosted, interactive eBooks—each complemented by promotional videos and landing pages—as part of the “Alter Ego” content campaign. Distribution was coordinated through web, email, social, and via Frost & Sullivan channels.