NextGen Healthcare is a leading healthcare solutions provider on a mission to improve the lives of those who practice medicine and their patients. NextGen’s comprehensive, integrated technology and services platform supports providers of ambulatory care, specialty practices of all sizes, and the communities they serve.
NextGen Healthcare runs wide and deep. With solutions for clinical care, financial management, patient engagement, population health and connected health— spanning dozens of medical specialties—NextGen must nurture the simultaneous buyer’s journeys of numerous decision-maker personas, each with unique needs and considerations.
NextGen Healthcare regularly partners with Binary Pulse to create integrated content campaigns, focused by medical specialty and/or clinical application. Working with subject matter experts and NextGen product team leaders, we craft targeted eBooks, videos, info sheets, and social content that speak to specialty-specific concerns and opportunities, present compelling data, and drive leads.