Alteryx is a leading data analytics automation company committed to empowering the citizen data analyst. Their products are focused on making life easier for data analysts and scientists, removing the manual drudgery of data preparation and freeing analysts to, well, analyze.
Data analysts are burdened by the reality that they spend 80% of their time prepping and blending data to ready it for analysis—rather than doing actual problem solving. We were asked to create a content campaign that sounded a rallying cry amongst data analysts and scientists to alert them to a better way.
After completing research and SME interviews, we authored a 49-page eBook which declared “The Age of the Badass Analyst.” Anchored by this provocative hero asset, we equipped the Alteryx digital team with a set of social assets, display ads, emails and a 45-second promo video to round out the content campaign.