On the heels of an August that saw us in production on no less than ten multimedia pieces, I thought I’d share a recent video we completed for ourselves. It speaks to our belief in the unique efficacy of multimedia (Flash and online video) in the technology marketing mix.
“More than 157 million U.S. Internet users viewed video online during the month, the largest audience recorded for a single month.” – comScore Video Metrix, June 2009
Multimedia is no longer just a “nice-to-have.” Increasingly, it’s expected by prospects and customers. As a communications medium, a brand builder and a viral social media tool, time and time again multimedia proves its mettle in the technology marketer’s arsenal. If you’re not integrating multimedia into your online presence, you may get left behind. Or, worse yet, devoured.