Last week, I wrote about YouTube’s announcement on video captioning services. This nifty, augmented transcription feature certainly stands to enhance the accessibility of multimedia presentations to multiple audiences. And what I only suspected last week seems to be gaining supported belief now: that captioned videos stand to positively impact organic search. Here’s a good article on it from Online Media Daily.

It is largely understood that context-sensitive, keyword-rich content around videos helps to increase their relevancy rankings. Now, actually having the text of the video hand-in-hand with the visual presentation can deliver an effective one-two punch.

“Having targeted text on a page helps the video rank in search engines for specific searches. The videos will attract search engines even more. I wouldn’t be surprised if YouTube’s traffic goes through the roof.”
– Andrew Shotland, Local SEO Guide

The call for multimedia as an essential online marketing tool sounds louder everyday. Beyond the benefit afforded by intuitive visual communication, and the buzz lift through social sharing, now search stands to provide an even bigger boost to the multimedia investment of technology marketers. The time has never been better – or more imperative – to get video integrated into your online strategy.