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Israeli-based Argo Medical Technologies is improving the health and quality of life of people with spinal cord injuries. Argo looked to Binary Pulse to launch its revolutionary ReWalk™ exoskeleton technology, which helps paraplegics walk again. Binary Pulse crafted a thorough branding initiative, including a Web site, slogan, brochure, launch video, plus ongoing online and offline support to help ReWalk really stand out.