Alteryx Gets Totally Badass
In its continuing effort to court the growing masses of data analysts around the world, Alteryx reached out to Binary Pulse to help create an integrated content campaign. We activated Alteryx’s relatable and authentic brand voice to give rise to “The Age of the Badass Analyst.” We first authored and designed a comprehensive e-Book as the hero asset — detailing the ways in which data analysts can reclaim up to 80% of their work week from manually laborious tasks.
Taking the message to the masses
A complementary landing page and snackable social graphics set sounded the call to arms online.
Promoting the book with video
We distilled the badass essence of the e-Book into a 45-second promo video that directed prospects to the campaign landing page.