Twitter continues to get its little claws firmly planted in the leading social networks. Following announcements with Bing and Google, and hooks out to Plaxo and Facebook via tools like TweetDeck, Twitter is successfully managing to diversify its reach across the social Web…now adding LinkedIn to its roster of interconnected communities.
Personally, I think it’s a sound strategy as Twitter strives to remain relevant and grow its user base (and, hence, market value.) And despite my belief that Twitter’s ultimate fate is to be acquired by a larger, more robust force (say, Facebook?), I think this move is wise. It actually provides inroads to multiple communities and offers users who may not yet tweet a glimpse of what Twitter has to offer. In some respects, it’s like a bridge between social networks. Like carrier pigeons, in fact.
I look at the way I use Twitter. As the name was always meant to imply, microblogging is for content that is too small to warrant an entire, dedicated blog post. News tidbits. Interesting article references. Irreverent ramblings. And while many detractors think that these tweets live in the ether between communities and relevance, allowing them to perch in place like Facebook and LinkedIn makes great sense.
We deal primarily with B2B clientele who huddle inside the safe confines of LinkedIn. Affording them visibility into the tweetsphere (many for the first time) may encourage them to try their wings. In fact, it stands to offer a new vibrancy to the rather stoic LinkedIn community that it frankly lacks. We’ll see if LinkedIn users mount a backlash to the infusion of tweetchatter.
I think this move bodes well for a richer social networking fabric and for Twitter’s longevity.