The Vitrue 100 was announced for 2009, indicating those brands that have most effectively embraced and engaged the social Web. Presence at the top of the list (many of them return from the 2008 list) represents a consistent, disciplined effort on the part of the brand. (And it doesn’t hurt to have awesome products.)
I think we’re seeing real systemic acceptance of the media on the part of more and more brands…where social media isn’t just something you do, but it’s the way you are.
Check out the list below and think about where you’ve seen some of their social efforts or if, in fact, you’ve been engaged by them.
The Vitrue 100 of 2009
- iPhone
- Disney
- CNN
- MTV
- NBA
- iTunes
- Wii
- Apple
- Xbox
- Nike
- Starbucks
- NFL
- PlayStation
- Adidas
- BlackBerry
- Sony
- Mercedes
- Microsoft
- Samsung
- BMW
- Nintendo
- Best Buy
- ESPN
- Ford
- Honda
- Ferrari
- Gucci
- Nokia
- Major League Baseball
- Dell
- Coca-Cola
- CBS
- ABC
- iPod
- Mac
- Turner
- Nissan
- Toyota
- eBay
- Amazon
- Victoria’s Secret
- Nutella
- NASCAR
- Disneyland
- Audi
- NHL
- Red Bull
- Verizon
- Intel
- Subway
- Hewlett-Packard
- Puma
- Kia
- Fox News
- Porsche
- Jeep
- Dodge
- Pandora
- Walmart
- Zappos
- Suzuki
- McDonald’s
- Krystal
- T-Mobile
- Skittles
- KFC
- Volkswagen
- NBC
- Sprint
- Pixar
- Motorola
- IKEA
- Pepsi
- Cisco
- REI
- LG
- AT&T
- Converse
- The Gap
- Chevrolet
- Louis Vuitton
- Toys”R”Us
- H&M
- Philips
- General Motors
- Pringles
- Visa
- Prada
- Panasonic
- IBM
- VH1
- Hulu
- Oracle
- Burberry
- SEGA
- Sears
- Avon
- Jet Blue
- Lacoste
- Comcast