Ones and Zeros

A Binary Pulse Technology Blog

Video To Go

According to The Ooyala Global Video Index Report, more than 50% of all video plays were on mobile in 2016 for the first time; that number is expected to rise to 60% in 2017.

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EZ-AR Overview Video

When approaching any product overview video, there is typically a creative fork in the road: do we go illustrated/animated or live action? In the case of EZ-AR, the answer was “yes.”

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Video Blog: 4K’s Time Has Come

In this video blog, learn about the benefits of 4K and how beginning to shoot in 4K has advantages now and in the near, inevitable future.

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Announcing Binary Pulse Studios

We’re excited to announce Binary Pulse Studios—the video production unit of Binary Pulse Technology Marketing.

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We Help Lexmark Reveal its Multiple Personalities

Kofax (a Lexmark company) needed to put a face to several key buyers of customer engagement solutions. And that’s exactly what we did.

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Meet the Man Behind the Camera

Binary Pulse is pleased to welcome Douglas Miller aboard as our new Director of Photography and Editorial. Take a few minutes to get acquainted.

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Binary Pulse Receives 2014 Telly Award

Binary Pulse is excited to announce that we’ve won an Art Direction Telly Award for our video, “HomePlug – Ted and Maria’s Connected Home.”

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Mine Valuable Video Content from Client and Trade Events

Leverage your next trade show, user conference, or partner summit to gather video content that can be repurposed throughout all your marketing efforts. Here are some helpful tips.

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Bite-Sizing Your Online Video

These days, I have numerous conversations with clients about how long a “short-form video” should be. More and more technology marketers are wondering “how short is short enough?”

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10 Ways Companies Can Market Content Now

Here are 10 ways technology companies can market content now.

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Can You Spot the Difference Between 1966 and 2011?

Here’s a fantastic video in the “what the future will look like” vein: a 1966 prediction of home computing in 1999. Despite the kitsch-quality, it’s pretty remarkable how some of the points have come to pass.

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Think AT&T Was Pretty Smart? You Will

I always loved the late 80s/early 90s AT&T ad campaign dubbed “You Will.” Remember that one? The campaign voiced by Magnum P.I. himself, Tom Selleck, depicted near-future scenarios in which technology would afford seemingly incredible feats of connectivity. In a pre-Internet world, these little vignettes seemed fairly miraculous. After happening across a compiled montage of these fantastic, forward-looking clips, it would appear that AT&T batted nearly 1.000 (the video payphones didn’t quite happen.)

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