Ones and Zeros
A Binary Pulse Technology Blog
When approaching any product overview video, there is typically a creative fork in the road: do we go illustrated/animated or live action? In the case of EZ-AR, the answer was “yes.”
In this video blog, learn about the benefits of 4K and how beginning to shoot in 4K has advantages now and in the near, inevitable future.
We’re excited to announce Binary Pulse Studios—the video production unit of Binary Pulse Technology Marketing.
Kofax (a Lexmark company) needed to put a face to several key buyers of customer engagement solutions. And that’s exactly what we did.
Binary Pulse is pleased to welcome Douglas Miller aboard as our new Director of Photography and Editorial. Take a few minutes to get acquainted.
Binary Pulse is excited to announce that we’ve won an Art Direction Telly Award for our video, “HomePlug – Ted and Maria’s Connected Home.”
Leverage your next trade show, user conference, or partner summit to gather video content that can be repurposed throughout all your marketing efforts. Here are some helpful tips.
These days, I have numerous conversations with clients about how long a “short-form video” should be. More and more technology marketers are wondering “how short is short enough?”
Here’s a fantastic video in the “what the future will look like” vein: a 1966 prediction of home computing in 1999. Despite the kitsch-quality, it’s pretty remarkable how some of the points have come to pass.
I always loved the late 80s/early 90s AT&T ad campaign dubbed “You Will.” Remember that one? The campaign voiced by Magnum P.I. himself, Tom Selleck, depicted near-future scenarios in which technology would afford seemingly incredible feats of connectivity. In a pre-Internet world, these little vignettes seemed fairly miraculous. After happening across a compiled montage of these fantastic, forward-looking clips, it would appear that AT&T batted nearly 1.000 (the video payphones didn’t quite happen.)