Ones and Zeros

A Binary Pulse Technology Blog

10 Ways Companies Can Market Content Now

Here are 10 ways technology companies can market content now.

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The Tweet Less Traveled

M. Scott Peck in his landmark book, “The Road Less Traveled,” wrote about striking balance in life. Balance is a discipline, like problem-solving and time management. And like most disciplines, the typical way to learn it is to get a few bruises along the way.

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Finding Tradeshow ROI with Location-Based Apps

Location-based apps are gradually becoming part of the social psyche. For regional marketers, location-based apps can help unlock neighborhoods and shopping centers. For tradeshow exhibitors, they stand to help unlock greater return on investment.

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Social Media is the Top Emerging Lead Gen Channel for Technology Marketers

New research indicates that, not only are more and more technology marketers embracing social media as a key component in their marketing mix, they are also looking to move beyond just brand awareness.

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The Seismic Impact of Social Media

My family and I spent this past weekend on Catalina Island. A nice, relaxing Saturday and Sunday away from it all. While waiting for the return boat to Newport Beach to dock, we experienced the Baja earthquake and another eye-opening display of the power of social networking

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Quality, Not Quantity on Twitter

Here’s three quick reasons why you want to avoid the spammy rule of reciprocity on Twitter and some sound tips to help make your Twitter effort relevant and effective.

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StatsPorn: Social Media Usage Among the Fortune 100

Interesting stats about social media usage among Fortune 100 and 500 companies. Which platforms they use, how they use them and how frequently.

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Technology Predictions Every Marketer Should Know About

Gartner has released a report entitled “Gartner’s Top Predictions for IT Organizations and Users, 2010 and Beyond: A New Balance.” Besides being a long title, the report goes long on some interesting trends analysis.

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TweetDeck Does More Than Just Tweet

I’ve used TweetDeck for more than a year now. I dig it. Today I discovered that my install hasn’t been updated in some unknown period of time. I decided to manually update the version and, apparently, a LOT has happened since my last refresh. If you haven’t started using TweetDeck yet (or updated for awhile), now’s the time to jump in.

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Twitter Comes to Roost on LinkedIn

Twitter continues to get its little claws firmly planted in the leading social networks. Following announcements with Bing and Google, and hooks out to Plaxo and Facebook via tools like TweetDeck, Twitter is successfully managing to diversify its reach across the social Web…now adding LinkedIn to its roster of interconnected communities.

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Google Announces Social Search

The intensifying battle between Bing and Google for social media hearts and minds ratcheted up a few notches last week with Google announcing Google Social Search at the Web 2.0 Summit. Part of that announcement was a somewhat veiled disclosure about Google’s agreement with Twitter.

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Bing Getting Friendly with Twitter and Facebook

Bing has entered into separate agreements with Twitter and Facebook to begin indexing feeds from the two social networking sites. The socialsphere is abuzz (or atwitter) with the news. But what does the move mean for Bing and search in general?

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