Ones and Zeros
A Binary Pulse Technology Blog
M. Scott Peck in his landmark book, “The Road Less Traveled,” wrote about striking balance in life. Balance is a discipline, like problem-solving and time management. And like most disciplines, the typical way to learn it is to get a few bruises along the way.
March 28, 2012
Location-based apps are gradually becoming part of the social psyche. For regional marketers, location-based apps can help unlock neighborhoods and shopping centers. For tradeshow exhibitors, they stand to help unlock greater return on investment.
January 14, 2011
New research indicates that, not only are more and more technology marketers embracing social media as a key component in their marketing mix, they are also looking to move beyond just brand awareness.
June 8, 2010
My family and I spent this past weekend on Catalina Island. A nice, relaxing Saturday and Sunday away from it all. While waiting for the return boat to Newport Beach to dock, we experienced the Baja earthquake and another eye-opening display of the power of social networking
April 6, 2010
Here’s three quick reasons why you want to avoid the spammy rule of reciprocity on Twitter and some sound tips to help make your Twitter effort relevant and effective.
March 23, 2010
Interesting stats about social media usage among Fortune 100 and 500 companies. Which platforms they use, how they use them and how frequently.
February 23, 2010
Gartner has released a report entitled “Gartner’s Top Predictions for IT Organizations and Users, 2010 and Beyond: A New Balance.” Besides being a long title, the report goes long on some interesting trends analysis.
February 5, 2010
The intensifying battle between Bing and Google for social media hearts and minds ratcheted up a few notches last week with Google announcing Google Social Search at the Web 2.0 Summit. Part of that announcement was a somewhat veiled disclosure about Google’s agreement with Twitter.
October 26, 2009
Bing has entered into separate agreements with Twitter and Facebook to begin indexing feeds from the two social networking sites. The socialsphere is abuzz (or atwitter) with the news. But what does the move mean for Bing and search in general?
October 22, 2009