Ones and Zeros

A Binary Pulse Technology Blog

Mine Valuable Video Content from Client and Trade Events

Leverage your next trade show, user conference, or partner summit to gather video content that can be repurposed throughout all your marketing efforts. Here are some helpful tips.


Finding Tradeshow ROI with Location-Based Apps

Location-based apps are gradually becoming part of the social psyche. For regional marketers, location-based apps can help unlock neighborhoods and shopping centers. For tradeshow exhibitors, they stand to help unlock greater return on investment.


My Personal Best of CES 2010

I managed to get to CES in Vegas this year. It’s been years since I attended and, frankly, after a year of economic trials and tribulations, I was hoping for some technological inspiration. Something to renew my faith in geekdom. And I’m pretty sure I got it.