Ones and Zeros

A Binary Pulse Technology Blog

Three Simple Ways to Enhance Your Content Marketing

Content marketing continues to be a top priority across many businesses and markets. Here are three approaches we’ve seen clients embrace to improve prospect engagement.

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Binary Pulse Receives 2014 Telly Award

Binary Pulse is excited to announce that we’ve won an Art Direction Telly Award for our video, “HomePlug – Ted and Maria’s Connected Home.”

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Bite-Sizing Your Online Video

These days, I have numerous conversations with clients about how long a “short-form video” should be. More and more technology marketers are wondering “how short is short enough?”

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10 Ways Companies Can Market Content Now

Here are 10 ways technology companies can market content now.

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The Tweet Less Traveled

M. Scott Peck in his landmark book, “The Road Less Traveled,” wrote about striking balance in life. Balance is a discipline, like problem-solving and time management. And like most disciplines, the typical way to learn it is to get a few bruises along the way.

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Think AT&T Was Pretty Smart? You Will

I always loved the late 80s/early 90s AT&T ad campaign dubbed “You Will.” Remember that one? The campaign voiced by Magnum P.I. himself, Tom Selleck, depicted near-future scenarios in which technology would afford seemingly incredible feats of connectivity. In a pre-Internet world, these little vignettes seemed fairly miraculous. After happening across a compiled montage of these fantastic, forward-looking clips, it would appear that AT&T batted nearly 1.000 (the video payphones didn’t quite happen.)

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Tech Firms Increasing Paid Search Spends

Interesting research findings from Covario on the rise of paid search among tech firms. Covario reports that Q1 spending was up 26% compared with the year-ago quarter, although it’s important to qualify that there was a 15% drop between Q4 ’09 and Q1 ’10. Still, an increase is an increase.

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Instant Reaction to Google Instant

As a technology marketing professional, I’m trying to determine how Google Instant is going to affect Search Marketing.

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Yahoo powered by Bing now live….for some

Yahoo! Organic Search Transition has begun. Testing of Paid Search Account Transition is now underway also.

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