Ones and Zeros
A Binary Pulse Technology Blog
Content marketing continues to be a top priority across many businesses and markets. Here are three approaches we’ve seen clients embrace to improve prospect engagement.
Binary Pulse is excited to announce that we’ve won an Art Direction Telly Award for our video, “HomePlug – Ted and Maria’s Connected Home.”
These days, I have numerous conversations with clients about how long a “short-form video” should be. More and more technology marketers are wondering “how short is short enough?”
I always loved the late 80s/early 90s AT&T ad campaign dubbed “You Will.” Remember that one? The campaign voiced by Magnum P.I. himself, Tom Selleck, depicted near-future scenarios in which technology would afford seemingly incredible feats of connectivity. In a pre-Internet world, these little vignettes seemed fairly miraculous. After happening across a compiled montage of these fantastic, forward-looking clips, it would appear that AT&T batted nearly 1.000 (the video payphones didn’t quite happen.)
Interesting research findings from Covario on the rise of paid search among tech firms. Covario reports that Q1 spending was up 26% compared with the year-ago quarter, although it’s important to qualify that there was a 15% drop between Q4 ’09 and Q1 ’10. Still, an increase is an increase.
As a technology marketing professional, I’m trying to determine how Google Instant is going to affect Search Marketing.
Yahoo! Organic Search Transition has begun. Testing of Paid Search Account Transition is now underway also.