Ones and Zeros

A Binary Pulse Technology Blog

Facebook: 350 Million Users and Shoring

As Facebook trumpets passing 350 million users worldwide, it’s interesting to see a development over the past few weeks. If you’re a Facebook user, you’ve probably noticed that the Suggestions area of your home page has changed a bit. The area once solely focused on recommending new friends now includes advice on how to nurture your relationships with existing friends.

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Twitter Comes to Roost on LinkedIn

Twitter continues to get its little claws firmly planted in the leading social networks. Following announcements with Bing and Google, and hooks out to Plaxo and Facebook via tools like TweetDeck, Twitter is successfully managing to diversify its reach across the social Web…now adding LinkedIn to its roster of interconnected communities.

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SMM Meets NDA

I had a discussion with a friend a few days ago who is an outsider to the marketing world. When she asked about a new prospect meeting I had, I reflexively explained that I was under NDA and couldn’t discuss the company or product in any detail. (18 years of conditioning works!) However, the fact that I tweeted about attending the meeting in the first place highlights the fact that all of us engaged in any social media marketing (SMM) activities sit at the top of a very slippery slope regarding confidentiality.

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Bing Getting Friendly with Twitter and Facebook

Bing has entered into separate agreements with Twitter and Facebook to begin indexing feeds from the two social networking sites. The socialsphere is abuzz (or atwitter) with the news. But what does the move mean for Bing and search in general?

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Facebook Accelerates, MySpace and Twitter Sputter

Interesting new numbers out today supporting my repeated beliefs that the social networking space is Facebook’s to lose. Consolidation toward more robust, simple and widely-adopted platforms stand to obsolete the more niche-based tools and venues. The mass behind Facebook — crossing most demographic and geographic boundaries — makes it an undeniable force. Facebook’s share of … Continued

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Facebook Hits the Big 3-0-0

On September 15, Facebook announced cracking 300 million users worldwide and becoming “cash-flow positive.”

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Facebook Now Supports Username Login

Want to reclaim two seconds per day? Facebook just made it possible. Now, you can log into Facebook with your vanity URL/username.

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The Greatest Twitter ROI Story Ever Told

Whether you are a zealous believer in or dubious skeptic about the role of social media in the technology marketing mix, you most likely join the chorus of people wondering aloud about the ROI it delivers. With the variety of social tools and applications at marketers’ disposal – combined with hundreds, if not thousands, of possible communications objectives – there are virtually limitless permutations of form an ROI calculation can take. I thought I’d share a recent experience of mine that distills down social media ROI to one day and one decision.

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Rallying the Troops – Adopting Internal Social Networking

The widespread proliferation of social networking has inspired companies of all sizes to stand up and take notice. Not just for outward-facing marketing, but for inward-facing communications.

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Where My Tweeps At? Follower Counts Take a Dive.

When I open Twitter, I like to check my Follower count. I don’t typically see big moves, mind you. I was, however, happy to top 300 followers last week and was a little giddy to hit 318 yesterday. This represented a positively meteoric rise in my still nascent Twitter career. This morning, though, I was surprised (and, yes, dismayed) to see that I had plummeted back to 289 followers.

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Data Point: Blogs And Mainstream Media Intersect

According to Technorati’s State of the Blogosphere 2008 report, the majority of bloggers surveyed currently have advertising on their blogs. Among those with advertising, the mean annual investment in their blog is $1,800. The mean annual revenue is $6,000 with $75K+ in revenue for those with 100,000 or more unique visitors per month.

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