Ones and Zeros
A Binary Pulse Technology Blog
As Facebook trumpets passing 350 million users worldwide, it’s interesting to see a development over the past few weeks. If you’re a Facebook user, you’ve probably noticed that the Suggestions area of your home page has changed a bit. The area once solely focused on recommending new friends now includes advice on how to nurture your relationships with existing friends.
December 1, 2009
I had a discussion with a friend a few days ago who is an outsider to the marketing world. When she asked about a new prospect meeting I had, I reflexively explained that I was under NDA and couldn’t discuss the company or product in any detail. (18 years of conditioning works!) However, the fact that I tweeted about attending the meeting in the first place highlights the fact that all of us engaged in any social media marketing (SMM) activities sit at the top of a very slippery slope regarding confidentiality.
October 30, 2009
Bing has entered into separate agreements with Twitter and Facebook to begin indexing feeds from the two social networking sites. The socialsphere is abuzz (or atwitter) with the news. But what does the move mean for Bing and search in general?
October 22, 2009
Interesting new numbers out today supporting my repeated beliefs that the social networking space is Facebook’s to lose. Consolidation toward more robust, simple and widely-adopted platforms stand to obsolete the more niche-based tools and venues. The mass behind Facebook — crossing most demographic and geographic boundaries — makes it an undeniable force. Facebook’s share of … Continued
October 13, 2009
On September 15, Facebook announced cracking 300 million users worldwide and becoming “cash-flow positive.”
September 18, 2009
Want to reclaim two seconds per day? Facebook just made it possible. Now, you can log into Facebook with your vanity URL/username.
September 18, 2009
Whether you are a zealous believer in or dubious skeptic about the role of social media in the technology marketing mix, you most likely join the chorus of people wondering aloud about the ROI it delivers. With the variety of social tools and applications at marketers’ disposal – combined with hundreds, if not thousands, of possible communications objectives – there are virtually limitless permutations of form an ROI calculation can take. I thought I’d share a recent experience of mine that distills down social media ROI to one day and one decision.
August 30, 2009
The widespread proliferation of social networking has inspired companies of all sizes to stand up and take notice. Not just for outward-facing marketing, but for inward-facing communications.
August 3, 2009
When I open Twitter, I like to check my Follower count. I don’t typically see big moves, mind you. I was, however, happy to top 300 followers last week and was a little giddy to hit 318 yesterday. This represented a positively meteoric rise in my still nascent Twitter career. This morning, though, I was surprised (and, yes, dismayed) to see that I had plummeted back to 289 followers.
July 24, 2009
According to Technorati’s State of the Blogosphere 2008 report, the majority of bloggers surveyed currently have advertising on their blogs. Among those with advertising, the mean annual investment in their blog is $1,800. The mean annual revenue is $6,000 with $75K+ in revenue for those with 100,000 or more unique visitors per month.
November 26, 2008