Ones and Zeros
A Binary Pulse Technology Blog
I came across a particularly simple and effective use of multimedia in an email today that I thought I’d share. Multimedia that runs in email? Not quite. Until technology inevitably allows rich media to stream directly into our email clients, the next best thing is the faux-video trick.
I often talk of the undeniable value of multimedia presentations. We see it time and time again…a presentation originally conceived for use solely on a corporate Web site finds new life at tradeshows, on DVDs, in one-on-one sales presentations, as a training tool, and now in the shareable social Web. More than ever, technology marketing clients understand the enduring ROI of multimedia and online video.
Interesting research information released from IBM this week. Questions centered on media viewing habits and, specifically, video advertising. 2,800 individuals were surveyed globally.