Ones and Zeros

A Binary Pulse Technology Blog

Multimedia in Email Marketing. Must…Push…the Button!

I came across a particularly simple and effective use of multimedia in an email today that I thought I’d share. Multimedia that runs in email? Not quite. Until technology inevitably allows rich media to stream directly into our email clients, the next best thing is the faux-video trick.

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Multimedia Presentations Have Legs

I often talk of the undeniable value of multimedia presentations. We see it time and time again…a presentation originally conceived for use solely on a corporate Web site finds new life at tradeshows, on DVDs, in one-on-one sales presentations, as a training tool, and now in the shareable social Web. More than ever, technology marketing clients understand the enduring ROI of multimedia and online video.

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Big Blue Chimes In on Digital Media

Interesting research information released from IBM this week. Questions centered on media viewing habits and, specifically, video advertising. 2,800 individuals were surveyed globally.

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