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Ones and Zeros
A Binary Pulse Technology Blog
Video To Go
According to The Ooyala Global Video Index Report, more than 50% of all video plays were on mobile in 2016 for the first time; that number is expected to rise to 60% in 2017.
EZ-AR Overview Video
When approaching any product overview video, there is typically a creative fork in the road: do we go illustrated/animated or live action? In the case of EZ-AR, the answer was “yes.”
“Meet Atalasoft” Overview Video
Atalasoft is renowned for its unswerving, singular focus on document imaging technology. This two-minute animated overview video shows how obsession can actually be a good thing.
Coranet Networking Services Overview Video
When networking infrastructure services company, Coranet, wanted to tell its story, we got up to the board. Binary Pulse created this animated whiteboard video to deliver the Coranet overview in two engaging minutes.
5D Robotics Overview Video
Check out our new video for 5D Robotics and see how autonomous vehicles will deliver benefit across industries and around the world.
Broadcom Limited Heritage Video
We created this video to coincide with Broadcom Corporation’s evolution into Broadcom Limited. See the amazing heritage of innovation that led up to this event.
We Help Lexmark Reveal its Multiple Personalities
Kofax (a Lexmark company) needed to put a face to several key buyers of customer engagement solutions. And that’s exactly what we did.
Mine Valuable Video Content from Client and Trade Events
Leverage your next trade show, user conference, or partner summit to gather video content that can be repurposed throughout all your marketing efforts. Here are some helpful tips.
Bite-Sizing Your Online Video
These days, I have numerous conversations with clients about how long a “short-form video” should be. More and more technology marketers are wondering “how short is short enough?”
10 Ways Companies Can Market Content Now
Here are 10 ways technology companies can market content now.
Can You Spot the Difference Between 1966 and 2011?
Here’s a fantastic video in the “what the future will look like” vein: a 1966 prediction of home computing in 1999. Despite the kitsch-quality, it’s pretty remarkable how some of the points have come to pass.
AT&T Whacked the Verizon Guy
Watching a pre-roll version of a recent AT&T commercial, I was taken aback at what appears to be a pretty clever, and not-so-subtle jab at arch-rival Verizon.