Ones and Zeros

A Binary Pulse Technology Blog

Bite-Sizing Your Online Video

These days, I have numerous conversations with clients about how long a “short-form video” should be. More and more technology marketers are wondering “how short is short enough?”

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Steve Jobs Goes on the Record Regarding Flash

There has been a LOT of press in the past few months about Apple’s seemingly inexplicable refusal to embrace Flash technology on its mobile devices. Every time I sit down to speculate on the subject, the story changes. Today, Steve Jobs himself chose to respond.

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Video Closes the Sale

With holidays quickly approaching and a planned visit from my parents, I realized that I didn’t have a bed for our new guest room but really didn’t think about it much until I saw an ad in the Wall Street Journal for an inflatable bed from Frontgate. Kudos to Frontgate for effectively using video to help their website visitors buy from them.

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YouTube Video Captioning Another SEO Tool

Last week, I wrote about YouTube’s announcement on video captioning services. This nifty, augmented transcription feature certainly stands to enhance the accessibility of multimedia presentations to multiple audiences. And what I only suspected last week seems to be gaining supported belief now: that captioned videos stand to positively impact organic search.

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Technology, Travel and/or Trickery

I was just directed to one of the more head-scratching online marketing ploys I’ve seen in some time. I don’t know if this is brilliant, bizarre or both. Phenomenal execution…I just question the relevancy. However, it just inspired me to share it, so mission number one accomplished. Great use of digital video and 3D, interactive … Continued

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Virgin America. Branding Done Right.

I want to tell you about my first experience flying on Virgin America locally. Since the airline is relatively new to Orange County, I thought I’d give them a try on my recent business trip to the SF Bay area. It was a test to see how well they measured up to expectations created by their marketing promise.

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Stay Ahead of the Competition with Multimedia

On the heels of an August that saw us in production on no less than ten multimedia pieces, I thought I’d share a recent video we completed for ourselves. It speaks to our belief in the unique efficacy of multimedia (Flash and online video) in the technology marketing mix.

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Multimedia in Email Marketing. Must…Push…the Button!

I came across a particularly simple and effective use of multimedia in an email today that I thought I’d share. Multimedia that runs in email? Not quite. Until technology inevitably allows rich media to stream directly into our email clients, the next best thing is the faux-video trick.

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Big Blue Chimes In on Digital Media

Interesting research information released from IBM this week. Questions centered on media viewing habits and, specifically, video advertising. 2,800 individuals were surveyed globally.

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