Ones and Zeros

A Binary Pulse Technology Blog

800 Languages, 1 Typeface

Fascinating case study about Google and Monotype’s collaboration on Noto – an incredibly ambitious project to create one master typeface that can display on any device, any medium, in any language or writing system.

10

10 Ways Companies Can Market Content Now

Here are 10 ways technology companies can market content now.

2

A Week of Tech-tonic Shifts

This week has seen really colossal movement in the tech world. A week that started with Google’s best-kept-secret move to buy Motorola Mobility for a staggering $12.5 billion now concludes with HP’s announcement that they’re ending production of mobile products and may (believe it or not) discontinue production of PCs. These aren’t the modest snatchings of trendy startups or the inevitable scrappings of products past their prime that we’re used to – these are really monumental shifts. And while people smarter than me will see these deals at much deeper levels, it seems perfectly clear what is driving both: mobility.

1

Windows 8 Preview Further Reveals a Touch Screen Future

Gotta admit, the Windows 8 sneak peek is pretty cool. Obviously, a lot of similarities between the mobile UI Microsoft’s been working on for years. Some people may think that’s odd or misguided, but to me, it’s inevitable. We’re in the middle of a breakneck race toward wholly mobile computing. Why wouldn’t the OS’s of the world be trying to stay one step ahead of that trend (if not leading it)?

0

When Content Loses Chronology

Reading the recent news about Barnes & Noble’s financial woes and the suspected complicity of e-book sales in the company’s decline, my belief that the days of the printed book becoming a piece of nostalgia are fast approaching intensified. Regardless of what happens with e-book sales in the future, I think there’s something more interesting at work: the increased dissociation of content from physical form.

0

The Kin is Dead. Long Live the Kin.

Microsoft has officially pithed its latest mobile devices, the Kin. Revealed only in April and launched via Verizon in May amidst a significant marketing push, the Kin is waving buh-bye.

0

Another Swype at Touch Screens

Fresh on the heels of my last post about the evolution of the computer interface, here’s a nifty article about Swype technology.

0

Technology Predictions Every Marketer Should Know About

Gartner has released a report entitled “Gartner’s Top Predictions for IT Organizations and Users, 2010 and Beyond: A New Balance.” Besides being a long title, the report goes long on some interesting trends analysis.

0

StatsPorn: Consumer Electronics Usage and Rankings

Here’s recent research from Nielsen (compiled in November 2009) on consumer electronics usage and category leadership. Everything from TV viewership to smartphone usage to the top gaming platforms.

0

Slick LG/Avatar Tie-In Promo

Everyone who knows me understands that I am a full-fledged sci-fi geek. I have no issues with the characterization…I wear the badge proudly. I’ve been pretty pumped up about James Cameron’s upcoming effects extravaganza “Avatar” that purportedly pushes the art of 3D animation to never-before-seen limits. It comes out December 18th. Yesterday, LG launched an interesting Avatar tie-in promotion for its eXpo smartphone.

0