Ones and Zeros

A Binary Pulse Technology Blog

Better Content Begins with U.R.B.

Is your content working as hard as it can? Measure it against the “U.R.B.” standard.

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10 Ways Companies Can Market Content Now

Here are 10 ways technology companies can market content now.

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Better Copy in Technology Marketing. The Benefits Are Clear.

After a morning conference call during which the expression WIFM (“wiff-em”, aka what’s in it for me) was used more times in 10 minutes than most people will use in a year, I was inspired to return to my bully copywriting pulpit to extol the virtues of benefit-oriented copy in technology marketing.

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