Ones and Zeros
A Binary Pulse Technology Blog
Is your content working as hard as it can? Measure it against the “U.R.B.” standard.
After a morning conference call during which the expression WIFM (“wiff-em”, aka what’s in it for me) was used more times in 10 minutes than most people will use in a year, I was inspired to return to my bully copywriting pulpit to extol the virtues of benefit-oriented copy in technology marketing.