Ones and Zeros

A Binary Pulse Technology Blog

Better Content Begins with U.R.B.

Is your content working as hard as it can? Measure it against the “U.R.B.” standard.


10 Ways Companies Can Market Content Now

Here are 10 ways technology companies can market content now.


Better Copy in Technology Marketing. The Benefits Are Clear.

After a morning conference call during which the expression WIFM (“wiff-em”, aka what’s in it for me) was used more times in 10 minutes than most people will use in a year, I was inspired to return to my bully copywriting pulpit to extol the virtues of benefit-oriented copy in technology marketing.