Ones and Zeros

A Binary Pulse Technology Blog

Social Media is the Top Emerging Lead Gen Channel for Technology Marketers

New research indicates that, not only are more and more technology marketers embracing social media as a key component in their marketing mix, they are also looking to move beyond just brand awareness.

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Real-Time Search and Social Media Force SEO to Adapt

Recent announcements by Google and Bing about their increasing inclusion of tweets and social network status updates in SERPs is setting the SEO community alight. SEO is already a highly dynamic endeavor. While there are certainly core best practices that can be applied in virtually any circumstance, it requires customized effort to forge and defend page one rankings in a competitive space. Now, inject real-time feeds that can refresh literally every second and you understand why SEO is about to become infinitely more challenging and complex.

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Five Marketing Tips Every Business Owner Can Learn From The Presidential Election

Whether you’re thrilled or disappointed with the results of November 4th, there are some undeniable lessons every business owner can learn about sales and marketing. In no previous election has the power of branding been more successfully realized. Let’s look at how five tenets of persuasive marketing played out.

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