Ones and Zeros

A Binary Pulse Technology Blog

800 Languages, 1 Typeface

Fascinating case study about Google and Monotype’s collaboration on Noto – an incredibly ambitious project to create one master typeface that can display on any device, any medium, in any language or writing system.

10

Google Tag Manager: Mission Control for All Your Site Tags

Google Tag Manager (GTM) saves time—and lots of it—for adding, removing and editing the page tags orbiting your site.

16

Secure Better Google Rankings with HTTPS

Websites employing HTTPS are more secure than traditional HTTP websites and HTTPS is likely to be the new standard for site-building moving forward.

19

A Week of Tech-tonic Shifts

This week has seen really colossal movement in the tech world. A week that started with Google’s best-kept-secret move to buy Motorola Mobility for a staggering $12.5 billion now concludes with HP’s announcement that they’re ending production of mobile products and may (believe it or not) discontinue production of PCs. These aren’t the modest snatchings of trendy startups or the inevitable scrappings of products past their prime that we’re used to – these are really monumental shifts. And while people smarter than me will see these deals at much deeper levels, it seems perfectly clear what is driving both: mobility.

1

Tech Firms Increasing Paid Search Spends

Interesting research findings from Covario on the rise of paid search among tech firms. Covario reports that Q1 spending was up 26% compared with the year-ago quarter, although it’s important to qualify that there was a 15% drop between Q4 ’09 and Q1 ’10. Still, an increase is an increase.

0

Instant Reaction to Google Instant

As a technology marketing professional, I’m trying to determine how Google Instant is going to affect Search Marketing.

0

Google to Goose Broadband Speed

Google has announced the experimental launch of an ultra-high speed broadband network. Currently looking for volunteer communities to trial Google Fiber, Google claims that the system will deliver Internet access 100 times faster than currently available options. Namely, 1 gigabit per second.

0

How to Track RSS Subscriptions

So many technology bloggers we work with get somewhat fixated on the number of user comments their posts garner (or don’t). “Why doesn’t anyone comment on our blog?” is the plaintive cry I hear. After I tell them that I sympathize (err…agonize) with them, I inform them that there are many other metrics to consider. One big one that often gets overlooked is RSS subscription.

0

Real-Time Search and Social Media Force SEO to Adapt

Recent announcements by Google and Bing about their increasing inclusion of tweets and social network status updates in SERPs is setting the SEO community alight. SEO is already a highly dynamic endeavor. While there are certainly core best practices that can be applied in virtually any circumstance, it requires customized effort to forge and defend page one rankings in a competitive space. Now, inject real-time feeds that can refresh literally every second and you understand why SEO is about to become infinitely more challenging and complex.

0

Facebook Brand Pages Poised to Get Google Boost

Google’s announcement that its new realtime search will feature Facebook status updates is big news. But there’s an important distinction here for technology marketers and social brand promotions.

0

YouTube Video Captioning Another SEO Tool

Last week, I wrote about YouTube’s announcement on video captioning services. This nifty, augmented transcription feature certainly stands to enhance the accessibility of multimedia presentations to multiple audiences. And what I only suspected last week seems to be gaining supported belief now: that captioned videos stand to positively impact organic search.

1

Automatic Captioning Now on YouTube Videos

Google just announced an interesting new service available for YouTube: automated captioning of uploaded videos. Simply upload a text file with a transcript of the video and Google’s speech recognition technology will figure out when those words are spoken and create captions based on this information. Pretty slick.

0
1 / 2 /