Ones and Zeros
A Binary Pulse Technology Blog
Really significant new research indicates that Facebook has displaced Yahoo for the first time as the No. 1 revenue-generating site when it comes to display ads.
March 2, 2011
Location-based apps are gradually becoming part of the social psyche. For regional marketers, location-based apps can help unlock neighborhoods and shopping centers. For tradeshow exhibitors, they stand to help unlock greater return on investment.
January 14, 2011
If you’re like the bazillions of people who received the email spam that miraculously claimed that Mars would appear equal in size to the Moon Friday night, then you got a demonstration of the undeniable power of social media.
August 29, 2010
New research indicates that, not only are more and more technology marketers embracing social media as a key component in their marketing mix, they are also looking to move beyond just brand awareness.
June 8, 2010
Yahoo, the WTF Web property of the past few years, has finally have found its identity. And it’s called Facebook.
June 7, 2010
My family and I spent this past weekend on Catalina Island. A nice, relaxing Saturday and Sunday away from it all. While waiting for the return boat to Newport Beach to dock, we experienced the Baja earthquake and another eye-opening display of the power of social networking
April 6, 2010
Interesting stats about social media usage among Fortune 100 and 500 companies. Which platforms they use, how they use them and how frequently.
February 23, 2010
Gartner has released a report entitled “Gartner’s Top Predictions for IT Organizations and Users, 2010 and Beyond: A New Balance.” Besides being a long title, the report goes long on some interesting trends analysis.
February 5, 2010
Google’s announcement that its new realtime search will feature Facebook status updates is big news. But there’s an important distinction here for technology marketers and social brand promotions.
December 9, 2009
As Facebook trumpets passing 350 million users worldwide, it’s interesting to see a development over the past few weeks. If you’re a Facebook user, you’ve probably noticed that the Suggestions area of your home page has changed a bit. The area once solely focused on recommending new friends now includes advice on how to nurture your relationships with existing friends.
December 1, 2009
Bing has entered into separate agreements with Twitter and Facebook to begin indexing feeds from the two social networking sites. The socialsphere is abuzz (or atwitter) with the news. But what does the move mean for Bing and search in general?
October 22, 2009