Ones and Zeros

A Binary Pulse Technology Blog

Facebook Ad Prowess on Full Display

Really significant new research indicates that Facebook has displaced Yahoo for the first time as the No. 1 revenue-generating site when it comes to display ads.

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Finding Tradeshow ROI with Location-Based Apps

Location-based apps are gradually becoming part of the social psyche. For regional marketers, location-based apps can help unlock neighborhoods and shopping centers. For tradeshow exhibitors, they stand to help unlock greater return on investment.

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Two Moons Illuminate the Power of Social Media

If you’re like the bazillions of people who received the email spam that miraculously claimed that Mars would appear equal in size to the Moon Friday night, then you got a demonstration of the undeniable power of social media.

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Social Media is the Top Emerging Lead Gen Channel for Technology Marketers

New research indicates that, not only are more and more technology marketers embracing social media as a key component in their marketing mix, they are also looking to move beyond just brand awareness.

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Yahoo Goes ‘All In’ with Facebook

Yahoo, the WTF Web property of the past few years, has finally have found its identity. And it’s called Facebook.

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The Seismic Impact of Social Media

My family and I spent this past weekend on Catalina Island. A nice, relaxing Saturday and Sunday away from it all. While waiting for the return boat to Newport Beach to dock, we experienced the Baja earthquake and another eye-opening display of the power of social networking

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StatsPorn: Social Media Usage Among the Fortune 100

Interesting stats about social media usage among Fortune 100 and 500 companies. Which platforms they use, how they use them and how frequently.

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Technology Predictions Every Marketer Should Know About

Gartner has released a report entitled “Gartner’s Top Predictions for IT Organizations and Users, 2010 and Beyond: A New Balance.” Besides being a long title, the report goes long on some interesting trends analysis.

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TweetDeck Does More Than Just Tweet

I’ve used TweetDeck for more than a year now. I dig it. Today I discovered that my install hasn’t been updated in some unknown period of time. I decided to manually update the version and, apparently, a LOT has happened since my last refresh. If you haven’t started using TweetDeck yet (or updated for awhile), now’s the time to jump in.

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Facebook Brand Pages Poised to Get Google Boost

Google’s announcement that its new realtime search will feature Facebook status updates is big news. But there’s an important distinction here for technology marketers and social brand promotions.

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Facebook: 350 Million Users and Shoring

As Facebook trumpets passing 350 million users worldwide, it’s interesting to see a development over the past few weeks. If you’re a Facebook user, you’ve probably noticed that the Suggestions area of your home page has changed a bit. The area once solely focused on recommending new friends now includes advice on how to nurture your relationships with existing friends.

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Bing Getting Friendly with Twitter and Facebook

Bing has entered into separate agreements with Twitter and Facebook to begin indexing feeds from the two social networking sites. The socialsphere is abuzz (or atwitter) with the news. But what does the move mean for Bing and search in general?

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