Ones and Zeros

A Binary Pulse Technology Blog

Four Mistakes to Avoid in Email Marketing Segmentation

An estimated 72% of customers prefer that companies communicate with them by email. With this in mind, does your segmentation process have any holes?

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Do Your Sales Letters Sizzle or Fizzle?

Even in this age of Pinterest and Instagram, a sales letter is one of the most common forms of outbound marketing. However, writing an effective one isn’t easy. Here are some of the trade secrets we use to make our clients’ outbound sales campaigns successful.

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Multimedia in Email Marketing. Must…Push…the Button!

I came across a particularly simple and effective use of multimedia in an email today that I thought I’d share. Multimedia that runs in email? Not quite. Until technology inevitably allows rich media to stream directly into our email clients, the next best thing is the faux-video trick.

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