Ones and Zeros

A Binary Pulse Technology Blog

Are B2B Marketers a Bunch of Curmudgeons?

What is it about B2B marketers that would lead the rest of the world to see us as resistant to social media? Just because we don’t sell latt├ęs or lingerie, are we really perceived as being pissed that social media is invading our safe, boring little worlds?


Twitter Comes to Roost on LinkedIn

Twitter continues to get its little claws firmly planted in the leading social networks. Following announcements with Bing and Google, and hooks out to Plaxo and Facebook via tools like TweetDeck, Twitter is successfully managing to diversify its reach across the social Web…now adding LinkedIn to its roster of interconnected communities.