Ones and Zeros

A Binary Pulse Technology Blog

 

EZ-AR Overview Video

When approaching any product overview video, there is typically a creative fork in the road: do we go illustrated/animated or live action? In the case of EZ-AR, the answer was “yes.”

5
 

“Meet Atalasoft” Overview Video

Atalasoft is renowned for its unswerving, singular focus on document imaging technology. This two-minute animated overview video shows how obsession can actually be a good thing.

17

Binary Pulse Receives 2014 Telly Award

Binary Pulse is excited to announce that we’ve won an Art Direction Telly Award for our video, “HomePlug – Ted and Maria’s Connected Home.”

10

Technology, Travel and/or Trickery

I was just directed to one of the more head-scratching online marketing ploys I’ve seen in some time. I don’t know if this is brilliant, bizarre or both. Phenomenal execution…I just question the relevancy. However, it just inspired me to share it, so mission number one accomplished. Great use of digital video and 3D, interactive … Continued

0

Stay Ahead of the Competition with Multimedia

On the heels of an August that saw us in production on no less than ten multimedia pieces, I thought I’d share a recent video we completed for ourselves. It speaks to our belief in the unique efficacy of multimedia (Flash and online video) in the technology marketing mix.

0

Multimedia Presentations Have Legs

I often talk of the undeniable value of multimedia presentations. We see it time and time again…a presentation originally conceived for use solely on a corporate Web site finds new life at tradeshows, on DVDs, in one-on-one sales presentations, as a training tool, and now in the shareable social Web. More than ever, technology marketing clients understand the enduring ROI of multimedia and online video.

0