Build enduring visibility with organic search.
Search engines are where prospects and customers typically turn first when researching products and services. They may not be looking for your products or services, though. To be considered, you need to contend for prominence in organic results. When most web users don’t search beyond page three on Google, success is a race to the top for technology marketers. Through deliberate strategies, relevant keyword selection and vigilant monitoring and reporting, you can realize the credible, traffic-generating benefit of SEO.
Capitalize upon strategic opportunities with paid search.
Among the virtues of pay-per-click (PPC) is the fact that results are realized quickly. Craft an ad and, if the price is right, you can assure yourself top placement. This responsiveness lets you quickly adjust your SEM campaigns, often in hours or days. Test different combinations of ads, keywords, regional placements and landing pages to determine the combinations most effective in converting click-throughs.
Multiple skill sets, one source.
Depending on your budget and marketing requirements, we can develop a program to improve your standings through organic search engine optimization and pay-per-click campaigns. Our Web development and design team can collaborate to create a new Web site, or refine your existing one. Or put us to work on landing pages that empower your PPC efforts. Our content creation teams can craft content – including text, imagery and video – that is informative, persuasive and search engine-compliant. We’ve invested in the software, subscriptions and systems necessary to fully implement and track both SEO and PPC initiatives, so you don’t have to.