Influence, don’t interrupt.
Content marketing is the response to the demand consumers have for information. It also acknowledges their resistance to traditional marketing. It involves creating and distributing relevant and valuable content to attract, engage and acquire a clearly defined target audience – with the objective of driving customer action. It’s the art of communicating with your customers and prospects without selling. It is non-interruption marketing. Instead of pitching your products or services, you are delivering information that makes your buyer more intelligent.
Content creates connection.
Business decision makers prefer to get company information in a series of articles or videos versus an advertisement. Content marketing makes them feel closer to the sponsoring company and helps them make better product decisions. The essence of this content strategy is the belief that if we, as businesses, deliver consistent, ongoing valuable information to buyers, they ultimately reward us with their business and loyalty.
Feed the content machine.
Both B2B and B2C technology marketers cite producing enough content as one of their biggest challenges. That’s where Binary Pulse can help. After establishing the mechanics of a good content management engine – drip emails and landing pages tied to your CRM – we can help you uncover new opportunities for content and deliver the creative capacity you need to keep the machine humming.