This past week, Binary Pulse was pleased to welcome Cara Stewart to the fold. As part of our increased emphasis on content marketing, we brought Cara on as director of content to help craft integrated campaigns centered on insightful, valuable content. Her technology, B2B and social media experience make her a tremendous asset to Binary Pulse and, more importantly, to our clients.
As she gets fully up to speed (which won’t take her long, I assure you), keep an eye out for her here on the blog where I, for one, look forward to her opinions and observations.
Here’s the official press release:
IRVINE, CA–(Marketwire – Mar 14, 2012) – Binary Pulse Technology Marketing today appointed Cara Stewart as its director of content. In this newly developed position, Stewart will help the agency create and implement content engagement strategies that support client initiatives. She is responsible for providing content strategy recommendations to clients, copywriting print and online content, and collaborating with Binary Pulse’s award-winning team of brand strategists, video producers, web developers and graphic designers.
“Cara’s unique blend of strategic marketing insight, copywriting acumen and entrepreneurism will help Binary Pulse clients connect with prospects and deepen customer relationships,” said Drew Mehl, principal and creative director, Binary Pulse. “Our clients look to us to deliver integrated marketing campaigns that inform decision-makers and influence them to buy their products and services. Cara will help Binary Pulse continue to develop strategic content and syndicate it across multiple channels to motivate buyers during all phases of the buying cycle.”
Before Binary Pulse, Stewart led two successful consulting agencies focused on technology marketing. She launched Remarx Media Inc. in 2010 to share the importance of social media and content development with B2B technology companies. She also co-founded WunderMarx Inc. in 2002 and grew it into one of the top four local public relations agencies, as ranked by The Orange County Business Journal. Prior to WunderMarx, Stewart held communications management positions with the City of Anaheim Public Utilities Department, Ingram Micro Inc. and a biometric authentication startup. She cut her teeth in writing as a staff reporter with The Orange County Register in 1994.