Ones and Zeros

A Binary Pulse Technology Blog

 

EZ-AR Overview Video

When approaching any product overview video, there is typically a creative fork in the road: do we go illustrated/animated or live action? In the case of EZ-AR, the answer was “yes.”

5
 

Coranet Networking Services Overview Video

When networking infrastructure services company, Coranet, wanted to tell its story, we got up to the board. Binary Pulse created this animated whiteboard video to deliver the Coranet overview in two engaging minutes.

19

We Help Lexmark Reveal its Multiple Personalities

Kofax (a Lexmark company) needed to put a face to several key buyers of customer engagement solutions. And that’s exactly what we did.

13

Six Lessons for Technology Marketers from Comic-Con

Comic-Con is more than comic books, pop culture, anime, films, TV, sci-fi, fantasy, gaming, cosplay, and general geekdom. It’s also fertile ground for lessons in effective marketing.

10

Gushing Over Technology

How excited can one really get over residential irrigation? Sure, it’s not glamorous, but that’s the beauty of solid, sensible technology – it never ceases to surprise.

8

The World Didn’t End. Just Our Old Website.

Despite years of hype, dread and portentous anticipation, it turns out that December 21, 2012 isn’t the end of the world.

8

10 Ways Companies Can Market Content Now

Here are 10 ways technology companies can market content now.

2

How to Be a Headline-Worthy Technology CEO

Technology CEOs must wear many hats: visionary, fundraiser, strategist and more. Now they can hang another title on the executive hat rack: business storyteller. To carve out a prominent place among the media, chief executives must master the art of storytelling.

4

Do Your Sales Letters Sizzle or Fizzle?

Even in this age of Pinterest and Instagram, a sales letter is one of the most common forms of outbound marketing. However, writing an effective one isn’t easy. Here are some of the trade secrets we use to make our clients’ outbound sales campaigns successful.

1

The Tweet Less Traveled

M. Scott Peck in his landmark book, “The Road Less Traveled,” wrote about striking balance in life. Balance is a discipline, like problem-solving and time management. And like most disciplines, the typical way to learn it is to get a few bruises along the way.

1

Happy Holidays from Binary Pulse

All of us at Binary Pulse want to thank our clients, partners and vendors for another great year. It takes hard work every day to deliver quality and results — especially in this tumultuous economy — and it wouldn’t be possible without all of you. So, thank you!

1

A Week of Tech-tonic Shifts

This week has seen really colossal movement in the tech world. A week that started with Google’s best-kept-secret move to buy Motorola Mobility for a staggering $12.5 billion now concludes with HP’s announcement that they’re ending production of mobile products and may (believe it or not) discontinue production of PCs. These aren’t the modest snatchings of trendy startups or the inevitable scrappings of products past their prime that we’re used to – these are really monumental shifts. And while people smarter than me will see these deals at much deeper levels, it seems perfectly clear what is driving both: mobility.

1