Ones and Zeros

A Binary Pulse Technology Blog

Six Lessons for Technology Marketers from Comic-Con

Comic-Con is more than comic books, pop culture, anime, films, TV, sci-fi, fantasy, gaming, cosplay, and general geekdom. It’s also fertile ground for lessons in effective marketing.


10 Ways Companies Can Market Content Now

Here are 10 ways technology companies can market content now.


The Tweet Less Traveled

M. Scott Peck in his landmark book, “The Road Less Traveled,” wrote about striking balance in life. Balance is a discipline, like problem-solving and time management. And like most disciplines, the typical way to learn it is to get a few bruises along the way.


Facebook Ad Prowess on Full Display

Really significant new research indicates that Facebook has displaced Yahoo for the first time as the No. 1 revenue-generating site when it comes to display ads.


Finding Tradeshow ROI with Location-Based Apps

Location-based apps are gradually becoming part of the social psyche. For regional marketers, location-based apps can help unlock neighborhoods and shopping centers. For tradeshow exhibitors, they stand to help unlock greater return on investment.


Are B2B Marketers a Bunch of Curmudgeons?

What is it about B2B marketers that would lead the rest of the world to see us as resistant to social media? Just because we don’t sell lattés or lingerie, are we really perceived as being pissed that social media is invading our safe, boring little worlds?


Two Moons Illuminate the Power of Social Media

If you’re like the bazillions of people who received the email spam that miraculously claimed that Mars would appear equal in size to the Moon Friday night, then you got a demonstration of the undeniable power of social media.


B2B Social Media Marketing on the Rise

New research compiled by eMarketer affirms that B2B spending on social media marketing is on the rise. Outsell estimates that marketing on social networks will grow 43.3% in 2010 while Forrester Research predicts that B2B firms will spend $54 million on social media marketing in 2014 (up from $11 in 2009).


Social Media is the Top Emerging Lead Gen Channel for Technology Marketers

New research indicates that, not only are more and more technology marketers embracing social media as a key component in their marketing mix, they are also looking to move beyond just brand awareness.


Yahoo Goes ‘All In’ with Facebook

Yahoo, the WTF Web property of the past few years, has finally have found its identity. And it’s called Facebook.


Social Media Goes Medieval

When I speak to companies about the rise of social media, I often begin with a historical perspective. Underlying all the high-tech wizardry that seduces many social media users, there is a very real, very simple driving force behind the movement: humanity.

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