Ones and Zeros

A Binary Pulse Technology Blog

Google Tag Manager: Mission Control for All Your Site Tags

Google Tag Manager (GTM) saves time—and lots of it—for adding, removing and editing the page tags orbiting your site.

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10 Ways Companies Can Market Content Now

Here are 10 ways technology companies can market content now.

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Tech Firms Increasing Paid Search Spends

Interesting research findings from Covario on the rise of paid search among tech firms. Covario reports that Q1 spending was up 26% compared with the year-ago quarter, although it’s important to qualify that there was a 15% drop between Q4 ’09 and Q1 ’10. Still, an increase is an increase.

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Instant Reaction to Google Instant

As a technology marketing professional, I’m trying to determine how Google Instant is going to affect Search Marketing.

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Yahoo powered by Bing now live….for some

Yahoo! Organic Search Transition has begun. Testing of Paid Search Account Transition is now underway also.

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How to Track RSS Subscriptions

So many technology bloggers we work with get somewhat fixated on the number of user comments their posts garner (or don’t). “Why doesn’t anyone comment on our blog?” is the plaintive cry I hear. After I tell them that I sympathize (err…agonize) with them, I inform them that there are many other metrics to consider. One big one that often gets overlooked is RSS subscription.

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Real-Time Search and Social Media Force SEO to Adapt

Recent announcements by Google and Bing about their increasing inclusion of tweets and social network status updates in SERPs is setting the SEO community alight. SEO is already a highly dynamic endeavor. While there are certainly core best practices that can be applied in virtually any circumstance, it requires customized effort to forge and defend page one rankings in a competitive space. Now, inject real-time feeds that can refresh literally every second and you understand why SEO is about to become infinitely more challenging and complex.

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Facebook Brand Pages Poised to Get Google Boost

Google’s announcement that its new realtime search will feature Facebook status updates is big news. But there’s an important distinction here for technology marketers and social brand promotions.

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YouTube Video Captioning Another SEO Tool

Last week, I wrote about YouTube’s announcement on video captioning services. This nifty, augmented transcription feature certainly stands to enhance the accessibility of multimedia presentations to multiple audiences. And what I only suspected last week seems to be gaining supported belief now: that captioned videos stand to positively impact organic search.

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Google Announces Social Search

The intensifying battle between Bing and Google for social media hearts and minds ratcheted up a few notches last week with Google announcing Google Social Search at the Web 2.0 Summit. Part of that announcement was a somewhat veiled disclosure about Google’s agreement with Twitter.

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Bing Getting Friendly with Twitter and Facebook

Bing has entered into separate agreements with Twitter and Facebook to begin indexing feeds from the two social networking sites. The socialsphere is abuzz (or atwitter) with the news. But what does the move mean for Bing and search in general?

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Simplifying the Social Media Landscape

Interesting article from eMarketer today about the increasing trend toward a simplified social networking landscape. According to Universal McCann’s “Power to the People: Social Media Tracker” study: “Internet users are ‘starting to focus their digital life’ around single networks, rather than around many specialized tools with social features.”

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