Ones and Zeros

A Binary Pulse Technology Blog

Putting the Bang Back in Banners

Banner ads have long been a mainstay of technology marketers and the bane of online consumers. Here are a few ways technology marketers can make the most of their banner buys.

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10 Ways Companies Can Market Content Now

Here are 10 ways technology companies can market content now.

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Facebook Ad Prowess on Full Display

Really significant new research indicates that Facebook has displaced Yahoo for the first time as the No. 1 revenue-generating site when it comes to display ads.

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Cisco Flip Spins Social

From the moment I read the press release pre-announcing Cisco’s “Do You Flip” campaign, the initiative just felt right to me. Take an inherently social product like the run-and-gun Flip video recorder, add user generated content (albeit the occasional celebrity generated content) as the hero, and drive all outreach efforts back to a site that not only provides real product information but also facilitates pandemic viral sharing, and you have one of the more social campaigns around.

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Technology, Travel and/or Trickery

I was just directed to one of the more head-scratching online marketing ploys I’ve seen in some time. I don’t know if this is brilliant, bizarre or both. Phenomenal execution…I just question the relevancy. However, it just inspired me to share it, so mission number one accomplished. Great use of digital video and 3D, interactive … Continued

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Volvo Takes a Drive Into the Future of Online Marketing

Taking a brief spin through YouTube looking for irreverent creative inspiration, little did I know I would be inspired by a banner ad. Today, Volvo ran a leaderboard on YouTube in support of its new XC60. What was so cool? Beyond some great, demonstrative use of video to illustrate its auto-braking feature, the banner ad featured an integrated Twitter stream.

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