Ones and Zeros

A Binary Pulse Technology Blog

Content is King. Introducing the Queen.

This past week, Binary Pulse was pleased to welcome Cara Stewart to the fold. As part of our increased emphasis on content marketing, we brought Cara on as Director of Content to help craft integrated campaigns centered on insightful, valuable content.

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A Week of Tech-tonic Shifts

This week has seen really colossal movement in the tech world. A week that started with Google’s best-kept-secret move to buy Motorola Mobility for a staggering $12.5 billion now concludes with HP’s announcement that they’re ending production of mobile products and may (believe it or not) discontinue production of PCs. These aren’t the modest snatchings of trendy startups or the inevitable scrappings of products past their prime that we’re used to – these are really monumental shifts. And while people smarter than me will see these deals at much deeper levels, it seems perfectly clear what is driving both: mobility.

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187 Months, 10,000 Projects

Just wanted to take a moment to acknowledge a somewhat noteworthy achievement in the annals of Binary Pulse history. In January of 1996, Binary Pulse began its current project tracking/numbering scheme. Beginning with job #100 (because no one starts with job number 1…too predictable), we have stayed with our current numbering protocol ever since. Today, after 15 and a half contiguous years of projects, we opened job number 10100. That’s 10,000 projects, my friends.

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Steve Jobs Pitches New Apple HQ to Cupertino City Council

What can I say…every speech the guy makes seems to be newsworthy. This one happens to be particularly cool. I like the part where he kindly reminds the Councilwoman that Apple is the biggest taxpayer in Cupertino. Pretty sure they’re going to let old Steve build whatever the heck he wants. Check out the video…

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Facebook Ad Prowess on Full Display

Really significant new research indicates that Facebook has displaced Yahoo for the first time as the No. 1 revenue-generating site when it comes to display ads.

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Reflections on a Decade

Binary Pulse completed its corporate relocation last week after a full decade at its previous Costa Mesa address. Moving offices or homes is always a natural catalyst for reflection. And this move was no different.

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Binary Pulse Settles Into New Offices

November 1 marks our first official day in our new corporate offices. A lot of logistics and a decent amount of elbow grease got us through last week.

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Binary Pulse On the Move

After more than ten years in our current Costa Mesa location, Binary Pulse will be returning to Irvine at the end of October.

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The Kin is Dead. Long Live the Kin.

Microsoft has officially pithed its latest mobile devices, the Kin. Revealed only in April and launched via Verizon in May amidst a significant marketing push, the Kin is waving buh-bye.

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Of Mice and Men: The Rise of the New Computer Interface

At this week’s E3 tradeshow, Microsoft unveiled the really startling Kinect. After its progressive sneak peaks of the past year (under the code name Project Natal), the Kinect is now poised to be a milestone not only in how people use their Xbox 360s, but how consumers think about computer interfaces in general.

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The iPhone 4G is Officially Launched

After its much-chronicled, unofficially leaked debut, the iPhone 4G is now ready for its closeup.

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Yahoo Goes ‘All In’ with Facebook

Yahoo, the WTF Web property of the past few years, has finally have found its identity. And it’s called Facebook.

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