Ones and Zeros

A Binary Pulse Technology Blog

Four Mistakes to Avoid in Email Marketing Segmentation

An estimated 72% of customers prefer that companies communicate with them by email. With this in mind, does your segmentation process have any holes?

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10 Ways Companies Can Market Content Now

Here are 10 ways technology companies can market content now.

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Multimedia in Email Marketing. Must…Push…the Button!

I came across a particularly simple and effective use of multimedia in an email today that I thought I’d share. Multimedia that runs in email? Not quite. Until technology inevitably allows rich media to stream directly into our email clients, the next best thing is the faux-video trick.

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