Ones and Zeros
A Binary Pulse Technology Blog
Is your content working as hard as it can? Measure it against the “U.R.B.” standard.
Kofax (a Lexmark company) needed to put a face to several key buyers of customer engagement solutions. And that’s exactly what we did.
Content marketing continues to be a top priority across many businesses and markets. Here are three approaches we’ve seen clients embrace to improve prospect engagement.
Leverage your next trade show, user conference, or partner summit to gather video content that can be repurposed throughout all your marketing efforts. Here are some helpful tips.
These days, I have numerous conversations with clients about how long a “short-form video” should be. More and more technology marketers are wondering “how short is short enough?”