Ones and Zeros

A Binary Pulse Technology Blog

Better Content Begins with U.R.B.

Is your content working as hard as it can? Measure it against the “U.R.B.” standard.

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We Help Lexmark Reveal its Multiple Personalities

Kofax (a Lexmark company) needed to put a face to several key buyers of customer engagement solutions. And that’s exactly what we did.

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Six Lessons for Technology Marketers from Comic-Con

Comic-Con is more than comic books, pop culture, anime, films, TV, sci-fi, fantasy, gaming, cosplay, and general geekdom. It’s also fertile ground for lessons in effective marketing.

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Three Simple Ways to Enhance Your Content Marketing

Content marketing continues to be a top priority across many businesses and markets. Here are three approaches we’ve seen clients embrace to improve prospect engagement.

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Mine Valuable Video Content from Client and Trade Events

Leverage your next trade show, user conference, or partner summit to gather video content that can be repurposed throughout all your marketing efforts. Here are some helpful tips.

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Putting the Bang Back in Banners

Banner ads have long been a mainstay of technology marketers and the bane of online consumers. Here are a few ways technology marketers can make the most of their banner buys.

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Bite-Sizing Your Online Video

These days, I have numerous conversations with clients about how long a “short-form video” should be. More and more technology marketers are wondering “how short is short enough?”

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10 Ways Companies Can Market Content Now

Here are 10 ways technology companies can market content now.

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