Ones and Zeros
A Binary Pulse Technology Blog
Is your content working as hard as it can? Measure it against the “U.R.B.” standard.
Get a glimpse of what it took to successfully launch Epicor’s global rebrand with this behind-the-scenes video.
This is not another prophetic or proselytizing iPad post. This isn’t another indulgent rave about my favorite brand on the planet. This is, rather, an examination of what a sustained brand loyalty effort can foster – before and after purchase. (Coincidentally, there are few more shining examples than Apple.)
I had some time to kill this weekend while my car was having its oil changed. I meandered over to Best Buy to see if they had the new 27″ iMac in store. They did. And it far surpassed even my most lustful, Mac-loving fantasies.
Color is clearly one of the most basic elements in any visual branding strategy. Color evokes psychological and even physiological reactions. It reflects things about your company and products in a powerful, unconscious way. Increasingly, technology marketers look to leverage color more fully as a way to create distinction and reaffirm identity amidst an often-homogeneous marketplace.
I want to tell you about my first experience flying on Virgin America locally. Since the airline is relatively new to Orange County, I thought I’d give them a try on my recent business trip to the SF Bay area. It was a test to see how well they measured up to expectations created by their marketing promise.
Whether you’re thrilled or disappointed with the results of November 4th, there are some undeniable lessons every business owner can learn about sales and marketing. In no previous election has the power of branding been more successfully realized. Let’s look at how five tenets of persuasive marketing played out.