Google has announced the experimental launch of an ultra-high speed broadband network. Currently looking for volunteer communities to trial Google Fiber, Google claims that the system will deliver Internet access 100 times faster than currently available options. Namely, 1 gigabit per second.
This is not another prophetic or proselytizing iPad post. This isn’t another indulgent rave about my favorite brand on the planet. This is, rather, an examination of what a sustained brand loyalty effort can foster – before and after purchase. (Coincidentally, there are few more shining examples than Apple.)
I managed to get to CES in Vegas this year. It’s been years since I attended and, frankly, after a year of economic trials and tribulations, I was hoping for some technological inspiration. Something to renew my faith in geekdom. And I’m pretty sure I got it.