Drew Mehl

Creative Director and Principal of Binary Pulse. Marketer, writer, sci-fi geek, capitalist, family man.

Posts by this Author

Another Swype at Touch Screens

Fresh on the heels of my last post about the evolution of the computer interface, here’s a nifty article about Swype technology.


Of Mice and Men: The Rise of the New Computer Interface

At this week’s E3 tradeshow, Microsoft unveiled the really startling Kinect. After its progressive sneak peaks of the past year (under the code name Project Natal), the Kinect is now poised to be a milestone not only in how people use their Xbox 360s, but how consumers think about computer interfaces in general.


Nano Tattoos for Diabetics

So here’s a great story from the medical tech frontier. Two different sets of researchers at MIT and Draper Labs are working on nanotechnology ink that would be used to monitor blood glucose levels in diabetics.


B2B Social Media Marketing on the Rise

New research compiled by eMarketer affirms that B2B spending on social media marketing is on the rise. Outsell estimates that marketing on social networks will grow 43.3% in 2010 while Forrester Research predicts that B2B firms will spend $54 million on social media marketing in 2014 (up from $11 in 2009).


Social Media is the Top Emerging Lead Gen Channel for Technology Marketers

New research indicates that, not only are more and more technology marketers embracing social media as a key component in their marketing mix, they are also looking to move beyond just brand awareness.


The iPhone 4G is Officially Launched

After its much-chronicled, unofficially leaked debut, the iPhone 4G is now ready for its closeup.


Yahoo Goes ‘All In’ with Facebook

Yahoo, the WTF Web property of the past few years, has finally have found its identity. And it’s called Facebook.


Social Media Goes Medieval

When I speak to companies about the rise of social media, I often begin with a historical perspective. Underlying all the high-tech wizardry that seduces many social media users, there is a very real, very simple driving force behind the movement: humanity.


Steve Jobs Goes on the Record Regarding Flash

There has been a LOT of press in the past few months about Apple’s seemingly inexplicable refusal to embrace Flash technology on its mobile devices. Every time I sit down to speculate on the subject, the story changes. Today, Steve Jobs himself chose to respond.


The Seismic Impact of Social Media

My family and I spent this past weekend on Catalina Island. A nice, relaxing Saturday and Sunday away from it all. While waiting for the return boat to Newport Beach to dock, we experienced the Baja earthquake and another eye-opening display of the power of social networking


Quality, Not Quantity on Twitter

Here’s three quick reasons why you want to avoid the spammy rule of reciprocity on Twitter and some sound tips to help make your Twitter effort relevant and effective.


B2B Social Media Usage on the Rise

Interesting report out from eMarketer on the rise of social media budgets. Of particular interest to us and our customers is the rise in B2B spending. It’s comforting to see that so many B2B companies are shedding the perception that social media doesn’t apply to them.