Technology CEOs must wear many hats: visionary, fundraiser, strategist and more. Now they can hang another title on the executive hat rack: business storyteller. To carve out a prominent place among the media, chief executives must master the art of storytelling.
Even in this age of Pinterest and Instagram, a sales letter is one of the most common forms of outbound marketing. However, writing an effective one isn’t easy. Here are some of the trade secrets we use to make our clients’ outbound sales campaigns successful.
This past week, Binary Pulse was pleased to welcome Cara Stewart to the fold. As part of our increased emphasis on content marketing, we brought Cara on as Director of Content to help craft integrated campaigns centered on insightful, valuable content.
All of us at Binary Pulse want to thank our clients, partners and vendors for another great year. It takes hard work every day to deliver quality and results — especially in this tumultuous economy — and it wouldn’t be possible without all of you. So, thank you!
This week has seen really colossal movement in the tech world. A week that started with Google’s best-kept-secret move to buy Motorola Mobility for a staggering $12.5 billion now concludes with HP’s announcement that they’re ending production of mobile products and may (believe it or not) discontinue production of PCs. These aren’t the modest snatchings of trendy startups or the inevitable scrappings of products past their prime that we’re used to – these are really monumental shifts. And while people smarter than me will see these deals at much deeper levels, it seems perfectly clear what is driving both: mobility.
Here’s a fantastic video in the “what the future will look like” vein: a 1966 prediction of home computing in 1999. Despite the kitsch-quality, it’s pretty remarkable how some of the points have come to pass.
Just wanted to take a moment to acknowledge a somewhat noteworthy achievement in the annals of Binary Pulse history. In January of 1996, Binary Pulse began its current project tracking/numbering scheme. Beginning with job #100 (because no one starts with job number 1…too predictable), we have stayed with our current numbering protocol ever since. Today, after 15 and a half contiguous years of projects, we opened job number 10100. That’s 10,000 projects, my friends.
Watching a pre-roll version of a recent AT&T commercial, I was taken aback at what appears to be a pretty clever, and not-so-subtle jab at arch-rival Verizon.
I always loved the late 80s/early 90s AT&T ad campaign dubbed “You Will.” Remember that one? The campaign voiced by Magnum P.I. himself, Tom Selleck, depicted near-future scenarios in which technology would afford seemingly incredible feats of connectivity. In a pre-Internet world, these little vignettes seemed fairly miraculous. After happening across a compiled montage of these fantastic, forward-looking clips, it would appear that AT&T batted nearly 1.000 (the video payphones didn’t quite happen.)
What can I say…every speech the guy makes seems to be newsworthy. This one happens to be particularly cool. I like the part where he kindly reminds the Councilwoman that Apple is the biggest taxpayer in Cupertino. Pretty sure they’re going to let old Steve build whatever the heck he wants. Check out the video…