Drew Mehl

Creative Director and Principal of Binary Pulse. Marketer, writer, sci-fi geek, capitalist, family man.

Posts by this Author

Multimedia in Email Marketing. Must…Push…the Button!

I came across a particularly simple and effective use of multimedia in an email today that I thought I’d share. Multimedia that runs in email? Not quite. Until technology inevitably allows rich media to stream directly into our email clients, the next best thing is the faux-video trick.

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Simplifying the Social Media Landscape

Interesting article from eMarketer today about the increasing trend toward a simplified social networking landscape. According to Universal McCann’s “Power to the People: Social Media Tracker” study: “Internet users are ‘starting to focus their digital life’ around single networks, rather than around many specialized tools with social features.”

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Rallying the Troops – Adopting Internal Social Networking

The widespread proliferation of social networking has inspired companies of all sizes to stand up and take notice. Not just for outward-facing marketing, but for inward-facing communications.

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Where My Tweeps At? Follower Counts Take a Dive.

When I open Twitter, I like to check my Follower count. I don’t typically see big moves, mind you. I was, however, happy to top 300 followers last week and was a little giddy to hit 318 yesterday. This represented a positively meteoric rise in my still nascent Twitter career. This morning, though, I was surprised (and, yes, dismayed) to see that I had plummeted back to 289 followers.

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Multimedia Presentations Have Legs

I often talk of the undeniable value of multimedia presentations. We see it time and time again…a presentation originally conceived for use solely on a corporate Web site finds new life at tradeshows, on DVDs, in one-on-one sales presentations, as a training tool, and now in the shareable social Web. More than ever, technology marketing clients understand the enduring ROI of multimedia and online video.

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Blogging Best Practices Checklist

Blogging includes two parts: writing original blog content and then engaging in a two-way conversation with readers about it. Many of our technology marketing clients who have undertook a blogging initiative (or are weighing the decision) wonder about the day-to-day tactics of staying on top of it. Here are some tactical tips to help you be a successful blogger day-in, day-out:

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Did You Feel That Tweet?

Verifiable proof that tweets are slower than earthquakes by no more than 49 seconds.

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Putting the People Back in Technology

This week, Intel launched its latest global branding campaign. Dubbed “Sponsors of Tomorrow” (http://www.intel.com/tomorrow/), the campaign follows a noticeable trend in technology marketing: show us the people.

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Volvo Takes a Drive Into the Future of Online Marketing

Taking a brief spin through YouTube looking for irreverent creative inspiration, little did I know I would be inspired by a banner ad. Today, Volvo ran a leaderboard on YouTube in support of its new XC60. What was so cool? Beyond some great, demonstrative use of video to illustrate its auto-braking feature, the banner ad featured an integrated Twitter stream.

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Data Point: Blogs And Mainstream Media Intersect

According to Technorati’s State of the Blogosphere 2008 report, the majority of bloggers surveyed currently have advertising on their blogs. Among those with advertising, the mean annual investment in their blog is $1,800. The mean annual revenue is $6,000 with $75K+ in revenue for those with 100,000 or more unique visitors per month.

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Big Blue Chimes In on Digital Media

Interesting research information released from IBM this week. Questions centered on media viewing habits and, specifically, video advertising. 2,800 individuals were surveyed globally.

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Five Marketing Tips Every Business Owner Can Learn From The Presidential Election

Whether you’re thrilled or disappointed with the results of November 4th, there are some undeniable lessons every business owner can learn about sales and marketing. In no previous election has the power of branding been more successfully realized. Let’s look at how five tenets of persuasive marketing played out.

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