Ones and Zeros

A Binary Pulse Technology Blog

Yahoo Goes ‘All In’ with Facebook

Yahoo, the WTF Web property of the past few years, has finally have found its identity. And it’s called Facebook.


Social Media Goes Medieval

When I speak to companies about the rise of social media, I often begin with a historical perspective. Underlying all the high-tech wizardry that seduces many social media users, there is a very real, very simple driving force behind the movement: humanity.


Steve Jobs Goes on the Record Regarding Flash

There has been a LOT of press in the past few months about Apple’s seemingly inexplicable refusal to embrace Flash technology on its mobile devices. Every time I sit down to speculate on the subject, the story changes. Today, Steve Jobs himself chose to respond.


The Seismic Impact of Social Media

My family and I spent this past weekend on Catalina Island. A nice, relaxing Saturday and Sunday away from it all. While waiting for the return boat to Newport Beach to dock, we experienced the Baja earthquake and another eye-opening display of the power of social networking


Quality, Not Quantity on Twitter

Here’s three quick reasons why you want to avoid the spammy rule of reciprocity on Twitter and some sound tips to help make your Twitter effort relevant and effective.


B2B Social Media Usage on the Rise

Interesting report out from eMarketer on the rise of social media budgets. Of particular interest to us and our customers is the rise in B2B spending. It’s comforting to see that so many B2B companies are shedding the perception that social media doesn’t apply to them.


StatsPorn: Social Media Usage Among the Fortune 100

Interesting stats about social media usage among Fortune 100 and 500 companies. Which platforms they use, how they use them and how frequently.


Google to Goose Broadband Speed

Google has announced the experimental launch of an ultra-high speed broadband network. Currently looking for volunteer communities to trial Google Fiber, Google claims that the system will deliver Internet access 100 times faster than currently available options. Namely, 1 gigabit per second.


Technology Predictions Every Marketer Should Know About

Gartner has released a report entitled “Gartner’s Top Predictions for IT Organizations and Users, 2010 and Beyond: A New Balance.” Besides being a long title, the report goes long on some interesting trends analysis.


TweetDeck Does More Than Just Tweet

I’ve used TweetDeck for more than a year now. I dig it. Today I discovered that my install hasn’t been updated in some unknown period of time. I decided to manually update the version and, apparently, a LOT has happened since my last refresh. If you haven’t started using TweetDeck yet (or updated for awhile), now’s the time to jump in.


Apple Enjoys the Fruits of its Labor

This is not another prophetic or proselytizing iPad post. This isn’t another indulgent rave about my favorite brand on the planet. This is, rather, an examination of what a sustained brand loyalty effort can foster – before and after purchase. (Coincidentally, there are few more shining examples than Apple.)


Free Trial Upsells to a Monthly Membership

As a technology marketer, I appreciate the free trial strategy, one that we suggest to many of our clients. We often recommend offering a free trial, promoting the free trial and then up-selling the next step to those who take advantage of the trial.