Ones and Zeros

A Binary Pulse Technology Blog

Binary Pulse On the Move

After more than ten years in our current Costa Mesa location, Binary Pulse will be returning to Irvine at the end of October.

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Instant Reaction to Google Instant

As a technology marketing professional, I’m trying to determine how Google Instant is going to affect Search Marketing.

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Two Moons Illuminate the Power of Social Media

If you’re like the bazillions of people who received the email spam that miraculously claimed that Mars would appear equal in size to the Moon Friday night, then you got a demonstration of the undeniable power of social media.

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When Content Loses Chronology

Reading the recent news about Barnes & Noble’s financial woes and the suspected complicity of e-book sales in the company’s decline, my belief that the days of the printed book becoming a piece of nostalgia are fast approaching intensified. Regardless of what happens with e-book sales in the future, I think there’s something more interesting at work: the increased dissociation of content from physical form.

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Yahoo powered by Bing now live….for some

Yahoo! Organic Search Transition has begun. Testing of Paid Search Account Transition is now underway also.

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The Kin is Dead. Long Live the Kin.

Microsoft has officially pithed its latest mobile devices, the Kin. Revealed only in April and launched via Verizon in May amidst a significant marketing push, the Kin is waving buh-bye.

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Another Swype at Touch Screens

Fresh on the heels of my last post about the evolution of the computer interface, here’s a nifty article about Swype technology.

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Of Mice and Men: The Rise of the New Computer Interface

At this week’s E3 tradeshow, Microsoft unveiled the really startling Kinect. After its progressive sneak peaks of the past year (under the code name Project Natal), the Kinect is now poised to be a milestone not only in how people use their Xbox 360s, but how consumers think about computer interfaces in general.

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Nano Tattoos for Diabetics

So here’s a great story from the medical tech frontier. Two different sets of researchers at MIT and Draper Labs are working on nanotechnology ink that would be used to monitor blood glucose levels in diabetics.

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B2B Social Media Marketing on the Rise

New research compiled by eMarketer affirms that B2B spending on social media marketing is on the rise. Outsell estimates that marketing on social networks will grow 43.3% in 2010 while Forrester Research predicts that B2B firms will spend $54 million on social media marketing in 2014 (up from $11 in 2009).

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Social Media is the Top Emerging Lead Gen Channel for Technology Marketers

New research indicates that, not only are more and more technology marketers embracing social media as a key component in their marketing mix, they are also looking to move beyond just brand awareness.

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The iPhone 4G is Officially Launched

After its much-chronicled, unofficially leaked debut, the iPhone 4G is now ready for its closeup.

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