Ones and Zeros

A Binary Pulse Technology Blog

Happy Holidays from Binary Pulse

All of us at Binary Pulse would like to wish all our clients and partners, friends and families a very Merry Christmas and Happy New Year.

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The World Didn’t End. Just Our Old Website.

Despite years of hype, dread and portentous anticipation, it turns out that December 21, 2012 isn’t the end of the world.

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10 Ways Companies Can Market Content Now

Here are 10 ways technology companies can market content now.

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How to Be a Headline-Worthy Technology CEO

Technology CEOs must wear many hats: visionary, fundraiser, strategist and more. Now they can hang another title on the executive hat rack: business storyteller. To carve out a prominent place among the media, chief executives must master the art of storytelling.

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Do Your Sales Letters Sizzle or Fizzle?

Even in this age of Pinterest and Instagram, a sales letter is one of the most common forms of outbound marketing. However, writing an effective one isn’t easy. Here are some of the trade secrets we use to make our clients’ outbound sales campaigns successful.

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The Tweet Less Traveled

M. Scott Peck in his landmark book, “The Road Less Traveled,” wrote about striking balance in life. Balance is a discipline, like problem-solving and time management. And like most disciplines, the typical way to learn it is to get a few bruises along the way.

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Content is King. Introducing the Queen.

This past week, Binary Pulse was pleased to welcome Cara Stewart to the fold. As part of our increased emphasis on content marketing, we brought Cara on as Director of Content to help craft integrated campaigns centered on insightful, valuable content.

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Happy Holidays from Binary Pulse

All of us at Binary Pulse want to thank our clients, partners and vendors for another great year. It takes hard work every day to deliver quality and results — especially in this tumultuous economy — and it wouldn’t be possible without all of you. So, thank you!

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A Week of Tech-tonic Shifts

This week has seen really colossal movement in the tech world. A week that started with Google’s best-kept-secret move to buy Motorola Mobility for a staggering $12.5 billion now concludes with HP’s announcement that they’re ending production of mobile products and may (believe it or not) discontinue production of PCs. These aren’t the modest snatchings of trendy startups or the inevitable scrappings of products past their prime that we’re used to – these are really monumental shifts. And while people smarter than me will see these deals at much deeper levels, it seems perfectly clear what is driving both: mobility.

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Can You Spot the Difference Between 1966 and 2011?

Here’s a fantastic video in the “what the future will look like” vein: a 1966 prediction of home computing in 1999. Despite the kitsch-quality, it’s pretty remarkable how some of the points have come to pass.

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187 Months, 10,000 Projects

Just wanted to take a moment to acknowledge a somewhat noteworthy achievement in the annals of Binary Pulse history. In January of 1996, Binary Pulse began its current project tracking/numbering scheme. Beginning with job #100 (because no one starts with job number 1…too predictable), we have stayed with our current numbering protocol ever since. Today, after 15 and a half contiguous years of projects, we opened job number 10100. That’s 10,000 projects, my friends.

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