Ones and Zeros

A Binary Pulse Technology Blog

Meet the Man Behind the Camera

Binary Pulse is pleased to welcome Douglas Miller aboard as our new Director of Photography and Editorial. Take a few minutes to get acquainted.

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Four Mistakes to Avoid in Email Marketing Segmentation

An estimated 72% of customers prefer that companies communicate with them by email. With this in mind, does your segmentation process have any holes?

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Six Lessons for Technology Marketers from Comic-Con

Comic-Con is more than comic books, pop culture, anime, films, TV, sci-fi, fantasy, gaming, cosplay, and general geekdom. It’s also fertile ground for lessons in effective marketing.

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Three Simple Ways to Enhance Your Content Marketing

Content marketing continues to be a top priority across many businesses and markets. Here are three approaches we’ve seen clients embrace to improve prospect engagement.

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There’s a Movement Afoot

After four years in our present location in the Irvine Concourse, we’re proud to announce that we’re growing again. As of December 1st, we’ll be located in our new, much larger headquarters.

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Binary Pulse Receives 2014 Telly Award

Binary Pulse is excited to announce that we’ve won an Art Direction Telly Award for our video, “HomePlug – Ted and Maria’s Connected Home.”

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Mine Valuable Video Content from Client and Trade Events

Leverage your next trade show, user conference, or partner summit to gather video content that can be repurposed throughout all your marketing efforts. Here are some helpful tips.

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Top 10 Tech Gadgets of the 21st Century

2013 was another great year for gadgets as technology continues to shape and enhance our lives. Here’s a little forward-looking retrospective on what the rest of the century might hold in store.

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Gushing Over Technology

How excited can one really get over residential irrigation? Sure, it’s not glamorous, but that’s the beauty of solid, sensible technology – it never ceases to surprise.

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Putting the Bang Back in Banners

Banner ads have long been a mainstay of technology marketers and the bane of online consumers. Here are a few ways technology marketers can make the most of their banner buys.

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Bite-Sizing Your Online Video

These days, I have numerous conversations with clients about how long a “short-form video” should be. More and more technology marketers are wondering “how short is short enough?”

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