Ones and Zeros

A Binary Pulse Technology Blog

Microsoft “Courier” Offers Glimpse of Next-Gen Tablet PC

Pretty slick video circulating about Microsoft’s hybrid Tablet PC/iPhone type device. Not sure how vaporous it is, but it’s still pretty dang cool.

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Facebook Hits the Big 3-0-0

On September 15, Facebook announced cracking 300 million users worldwide and becoming “cash-flow positive.”

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Facebook Now Supports Username Login

Want to reclaim two seconds per day? Facebook just made it possible. Now, you can log into Facebook with your vanity URL/username.

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Facebook Adds Twitter-Like Tagging

I’ve written recently about Facebook posturing to claim a dominant role in the social media mainstream. As a very Twitter-like Facebook Lite prepares to rollout broadly, now Facebook fires another volley with the introduction of @tagging.

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The Color of Technology Marketing

Color is clearly one of the most basic elements in any visual branding strategy. Color evokes psychological and even physiological reactions. It reflects things about your company and products in a powerful, unconscious way. Increasingly, technology marketers look to leverage color more fully as a way to create distinction and reaffirm identity amidst an often-homogeneous marketplace.

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Virgin America. Branding Done Right.

I want to tell you about my first experience flying on Virgin America locally. Since the airline is relatively new to Orange County, I thought Iā€™d give them a try on my recent business trip to the SF Bay area. It was a test to see how well they measured up to expectations created by their marketing promise.

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Better Copy in Technology Marketing. The Benefits Are Clear.

After a morning conference call during which the expression WIFM (“wiff-em”, aka what’s in it for me) was used more times in 10 minutes than most people will use in a year, I was inspired to return to my bully copywriting pulpit to extol the virtues of benefit-oriented copy in technology marketing.

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Stay Ahead of the Competition with Multimedia

On the heels of an August that saw us in production on no less than ten multimedia pieces, I thought I’d share a recent video we completed for ourselves. It speaks to our belief in the unique efficacy of multimedia (Flash and online video) in the technology marketing mix.

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The Greatest Twitter ROI Story Ever Told

Whether you are a zealous believer in or dubious skeptic about the role of social media in the technology marketing mix, you most likely join the chorus of people wondering aloud about the ROI it delivers. With the variety of social tools and applications at marketers’ disposal ā€“ combined with hundreds, if not thousands, of possible communications objectives ā€“ there are virtually limitless permutations of form an ROI calculation can take. I thought I’d share a recent experience of mine that distills down social media ROI to one day and one decision.

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Multimedia in Email Marketing. Must…Push…the Button!

I came across a particularly simple and effective use of multimedia in an email today that I thought I’d share. Multimedia that runs in email? Not quite. Until technology inevitably allows rich media to stream directly into our email clients, the next best thing is the faux-video trick.

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Simplifying the Social Media Landscape

Interesting article from eMarketer today about the increasing trend toward a simplified social networking landscape. According to Universal McCann’s “Power to the People: Social Media Tracker” study: “Internet users are ‘starting to focus their digital life’ around single networks, rather than around many specialized tools with social features.”

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Rallying the Troops – Adopting Internal Social Networking

The widespread proliferation of social networking has inspired companies of all sizes to stand up and take notice. Not just for outward-facing marketing, but for inward-facing communications.

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