YouTube Video Captioning Another SEO Tool

Last week, I wrote about YouTube’s announcement on video captioning services. This nifty, augmented transcription feature certainly stands to enhance the accessibility of multimedia presentations to multiple audiences. And what I only suspected last week seems to be gaining supported belief now: that captioned videos stand to positively impact organic search. Here’s a good article on it from Online Media Daily.

It is largely understood that context-sensitive, keyword-rich content around videos helps to increase their relevancy rankings. Now, actually having the text of the video hand-in-hand with the visual presentation can deliver an effective one-two punch.

“Having targeted text on a page helps the video rank in search engines for specific searches. The videos will attract search engines even more. I wouldn’t be surprised if YouTube’s traffic goes through the roof.”
– Andrew Shotland, Local SEO Guide

The call for multimedia as an essential online marketing tool sounds louder everyday. Beyond the benefit afforded by intuitive visual communication, and the buzz lift through social sharing, now search stands to provide an even bigger boost to the multimedia investment of technology marketers. The time has never been better – or more imperative – to get video integrated into your online strategy.


Quests for Quantum

One technology quietly sliding from the realm of science fiction to science fact is quantum computing. This article from Singularity Hub speculates on the fields that stand to be most profoundly impacted by the rise of this powerful new way to process our world.

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Interstellar Travel by 2037?

Think about how dramatically different the world is today from 20 years ago. Consider the incredible pace of evolution of the technologies around us. Do that and you may realize that interstellar travel in the next 20 years may not be such a longshot. (It may just look different than you’re envisioning.)

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Video To Go

According to The Ooyala Global Video Index Report, more than 50% of all video plays were on mobile in 2016 for the first time; that number is expected to rise to 60% in 2017.

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